The Heart of Morocco
At the heart of Morocco, where the majestic Atlas Mountains touch the sky, our journey began. We are a collective of passionate artisans, deeply rooted in the traditions that have been passed down for centuries. Our founder, born amidst the breathtaking landscapes of the Atlas Mountains, carries with them the soul of this land—an enduring connection to the rich culture and the stories woven into every fiber.
Khenifra: The Source of Timeless Craft
The art of weaving rugs runs through our veins. It is more than a craft; it is a language, a way of life that has been nurtured by the Berber women of Khenifra for generations. Khenifra, a city in the middle of Morocco, is the birthplace of timeless beauty—where each knot, each thread tells a tale of resilience, love, and strength. Khenifra is also the source of most rugs found in the vibrant souks of Marrakesh—both new and vintage—woven with the same passion that has been passed through the ages.
The Soul of Our Weavers
Our team of dedicated weavers, most of whom have inherited this craft from their grandmothers and mothers, create rugs that are not just beautiful but full of meaning. Each piece is a reflection of the land, the culture, and the spirit of the women who weave it. From the intricate patterns to the plush textures, our rugs tell the story of a people who have lived harmoniously with nature, preserving the art of rug-making against the tides of time.
Crafting with Heart and Heritage
The creation of every rug is a labor of love. It is an intimate process that begins with selecting the finest natural fibers, followed by hours of weaving by hand. The weavers pour their hearts into each knot, imbuing the rug with energy and life. The colors and designs are drawn from the landscape—the earth beneath our feet, the vibrant skies, the rivers, and the mountains that surround us.
Our Processing Location: Where Tradition Meets Craftsmanship
Located in the heart of Khenifra, Morocco, our processing area is where the true beauty of our rugs is revealed. Khenifra, known as the source of many of the rugs found in the vibrant markets of Marrakesh, is steeped in tradition and surrounded by the rugged beauty of the Middle Atlas Mountains. This tranquil setting provides the perfect backdrop for the meticulous care and attention our rugs receive.
In this peaceful location, we wash, clean, and restore every rug to bring out its natural vibrancy. Whether it’s a vintage piece with a storied past or a new creation, each rug is carefully handled to ensure that its beauty is preserved and enhanced before it reaches you.
Our Team
Weavers
139 artisans whose expertise carries the tradition of Moroccan rug-making.
Looms
70 looms in use, each one producing a piece of art that reflects Morocco’s culture and history.
Washers + Menders
12 specialists responsible for restoring the vibrancy and quality of every rug.
Location
Khenifra, Morocco
Welcome to Our Story
We believe that our rugs are more than just pieces of art. They are a testament to the resilience of women, to the beauty of our culture, and to the timelessness of tradition. When you bring one of our rugs into your home, you’re not just acquiring a beautiful piece of craftsmanship; you’re connecting with the spirit of Morocco, with the stories of the Atlas Mountains, and with the hands that have nurtured this tradition for centuries.
Welcome to our story. Welcome to a world of heritage, passion, and artistry.
