Beni Ourain rug

Woven with Love, Rooted in Legacy

Our Promise to You

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Moroccan rug in modern interior

Where Heritage Meets Home

When you invest in one of our Moroccan handmade rugs, you’re bringing more than just a beautiful piece into your home—you’re bringing a legacy of craftsmanship, a connection to culture, and a story of authenticity.


Six Reasons Why We’re Different

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Rooted in Tradition, Woven with Love


A tribute to centuries of Berber weaving by women in Khenifra. Each rug carries a legacy passed down through generations.

Unique, One-of-a-Kind Creations


Every rug reflects a weaver’s personal story. No duplicates, just art from the heart.

Premium Comfort You Can Feel


Plush, soft, and thick. Made with top-tier wool for maximum coziness and luxury.

Ethically Made, Empowering Communities


Supporting fair wages, safe conditions, and women’s independence in the Atlas Mountains.

Sustainable Craftsmanship, Timeless Quality


Natural wool, eco-friendly dyes, and enduring design make these rugs a smart, ethical investment.

From Our Hands to Your Home


Custom orders or ready-to-ship rugs—delivered with love and care from our cooperative to your space.

Visual Journey

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Woven by hand, guided by generations of wisdom


This phase captures the heartbeat of our rugs—the skilled hands of our artisans weaving intricate patterns using age-old techniques passed down from mother to daughter in the Atlas Mountains.



Color rooted in tradition, crafted to endure.


Our wool is dyed using centuries-old techniques that produce warm terracottas, desert ochres, deep crimson, and ocean blues—tones that echo the soul of Morocco.



Wool Moroccan rug

Cleansed with care, softened by nature.


After weaving and dyeing, each rug is thoroughly washed in fresh mountain water. This ritual not only cleans the wool but enhances the rug’s natural texture and luster.



One of a kind Moroccan rug

A piece of Morocco, now part of your story


Once placed in your home, the rug becomes more than décor. It becomes a grounding piece of your space, adding soul, culture, and a narrative that blends your life with centuries of Moroccan craftsmanship.




Let’s Weave Something Beautiful Together

Bring the Soul of Morocco into Your Home

Our rugs are stories woven into fabric—an invitation to live beautifully, and consciously

Explore Our Collections