Imilchil
Every Habibi rug is meticulously handwoven, then washed and air-dried in the fresh mountain breeze. Current production times are as follows:
- Sizes up to 9' x 12': 4–6 weeks
- Sizes larger than 9' x 12': 6–8 weeks
Because each rug is crafted by hand, slight differences in color, pattern, and texture are to be expected — and celebrated. These unique details are the mark of true artisan work, ensuring that no two rugs are ever exactly alike. Please allow for a size and pile height variation of up to 5% from the listed dimensions.
Shipping costs?
FREE Shipping worldwide on all rug orders.
Can I return my rug?
All sales are final. Since each rug is made-to-order, we’re unable to accept returns. Please double-check your measurements, color choices, and design details before placing your order.
Can I cancel my order?
You may cancel your order up until 7:00 PM CT the day after it’s placed for a full refund.
What if it’s not what I expected?
We totally get it — buying a rug is a big decision. That’s why we’re here to help with any questions before you order. We want you to feel confident and excited about your custom-made piece!
| Rug Size (ft) | Rug Size (cm) |
|---|---|
| 3′ × 5′ | 91 × 152 cm |
| 4′ × 6′ | 122 × 183 cm |
| 5′ × 7′ | 152 × 213 cm |
| 6′ × 9′ | 183 × 274 cm |
| 8′ × 8′ | 244 × 244 cm |
| 8′ × 10′ | 244 × 305 cm |
| 9′ × 12′ | 274 × 366 cm |
| 10′ × 10′ | 305 × 305 cm |
| 10′ × 14′ | 305 × 427 cm |
| 12′ × 12′ | 366 × 366 cm |
| 12′ × 15′ | 366 × 457 cm |
3′ × 5′
91 × 152 cm
4′ × 6′
122 × 183 cm
5′ × 7′
152 × 213 cm
6′ × 9′
183 × 274 cm
8′ × 8′
244 × 244 cm
8′ × 10′
244 × 305 cm
9′ × 12′
274 × 366 cm
10′ × 10′
305 × 305 cm
10′ × 14′
305 × 427 cm
12′ × 12′
366 × 366 cm
12′ × 15′
366 × 457 cm
Imilchil
Named after the remote Atlas village famous for its legendary lovers’ festival, this design weaves romance, tradition, and tribal symmetry into one timeless piece.
Swatches Behind the Design
This design stems from the intentional blend of two curated color swatches that together evoke balance, warmth, and organic contrast. Each swatch reflects a distinct hue within the overall design, offering a tactile preview of the artistry behind the final rug. Handwoven by skilled artisans using 100% natural wool, the result is a piece that embodies both craftsmanship and color harmony. As with all handmade creations, slight variations in shade and texture are a natural part of its charm and authenticity.
ORDER SWATCHESSee This Style in Every Color
The Details
Made Just for You
Each custom rug is woven to order, based on your selected size, color palette, and design. Our artisans begin work only after your request, ensuring a deeply personal and intentional creation process.
Handwoven by Skilled Artisans
Every rug is handcrafted using age-old Berber techniques passed down through generations. The process is entirely manual — from spinning the wool to the final knot — giving each piece a soul and story.
Natural Materials, Timeless Quality
We use 100% natural wool sourced locally in the Atlas Mountains. Dyed with plant-based or mineral pigments, the rugs offer durability, warmth, and an organic look that ages beautifully over time.
Authenticity in Every Detail
Due to the handmade nature of our rugs, subtle variations in color, pattern, and size (up to 5%) are expected and celebrated. These characteristics are the signature of true craftsmanship — no two rugs are ever exactly the same.
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